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Brand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean Dowdell shares his experience in the world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to:
- Work ON the business instead of IN the business
- Know when to take calculated risks
- Make affordable mistakes to innovate
- Step away from their comfort zone
- Become a powerful leader and not just a boss
