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Brand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to:
Work ON the business instead of IN the business
Know when to take calculated risks
Make affordable mistakes to innovate
Step away from their comfort zone
Become a powerful leader and not just a boss
